SPONSORSHIP
PARTNERING WITH JULIAN MCBRIDE
Julian McBride offers partners the opportunity to align with a unique story within British motorsport.
A disabled racing driver competing in the Britcar Endurance Championship, Julian combines competitive motorsport with recognised roles as an ARDS Instructor, Motorsport UK Level 2 Coach and FIA Disabled Driver Mentor.
His journey into racing began following a spinal injury that left him paralysed from the waist down. Determined not to accept limitations, he pursued a racing licence and built a successful endurance racing career while adapting both driving technique and vehicle engineering to compete.
For partners, this creates a platform that connects national-level motorsport exposure with a compelling and authentic story of resilience, determination and performance.
Partnerships are built around meaningful collaboration rather than simple logo placement.
A STORY THAT RESONATES
Motorsport sponsorship is most powerful when it connects audiences with a genuine story.
Julian’s path into racing was shaped by adversity. Following his spinal injury and years of rehabilitation, he refused to accept that certain ambitions were no longer possible.
Instead, he pursued racing and built a competitive endurance career, adapting both his driving technique and the engineering of the car to compete against fully able-bodied drivers.
Today he races nationally while mentoring other drivers and speaking about performance, resilience and mindset.
For partners, this provides a narrative that audiences immediately understand: determination, persistence and the pursuit of performance.
CHAMPIONSHIP PLATFORM
Julian competes in the Britcar Endurance Championship, one of the UK’s most established endurance racing series featuring multi-class grids of GT, touring and sports cars.
The championship runs multiple race weekends each season at some of the most recognised circuits in British and European motorsport, including Donington Park, Oulton Park, Snetterton, Silverstone, Brands Hatch and Spa-Francorchamps.
These venues attract dedicated motorsport audiences while also providing strong visibility through event coverage and digital media.
For partners, this provides repeated exposure across multiple race weekends at internationally recognised circuits.
PARTNERSHIP OPPORTUNITIES
Motorsport partnerships can be tailored to suit the objectives of each organisation.
Examples of partnership opportunities may include:
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Brand visibility on the race car and driver equipment
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Presence across digital and social media platforms
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Corporate hospitality at race events
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Motorsport experiences for clients or teams
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Speaking engagements and corporate events
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Collaborative marketing or promotional campaigns
Each partnership is designed to create meaningful value for both Julian and the organisations involved.
DIGITAL AND AUDIENCE REACH
The series is organised by the British Automobile Racing Club (BARC), one of the UK’s longest-standing motorsport organisations, which engages tens of thousands of motorsport enthusiasts through its digital platforms.
Social media reach across the Britcar and BARC communities includes...
BARC
29,000+ Followers
BARC
INSTAGRAM
12,700+ Followers
BRITCAR
FACEBOOK
8,700+ Followers
BRITCAR
INSTAGRAM
6,000+ Followers
Britcar race events are streamed live on YouTube, allowing fans to follow the championship beyond the circuit.
Alongside championship coverage, Julian continues to grow his own social media audience, providing further opportunities for partners to connect with motorsport fans and wider audiences.
BUILDING LONG-TERM PARTNERSHIPS
Successful motorsport sponsorship is built on relationships rather than short-term transactions.
Julian works with partners who see value in long-term collaboration, aligning their brand with a story of determination, resilience and high performance.
By supporting a driver competing at national level motorsport while mentoring others within the sport, partners become part of a platform that extends beyond the race circuit.
WHY SPONSOR JULIAN?
Motorsport partnerships are most effective when they connect brands with authentic stories and engaged audiences.
Julian’s journey into racing following a life-changing spinal injury, combined with his success as a racing driver, instructor and mentor, provides a distinctive platform for organisations looking to align with performance, resilience and determination.
To learn more about the value and opportunities available to partners, explore the full sponsorship overview.
SPONSORSHIP ENQUIRIES
If you are interested in exploring sponsorship opportunities or discussing a potential partnership, please get in touch.